HAGENBUCH: They want to go above and beyond and do something for society that's going to make a lasting impact. Hagenbuch says it reflects a mindset you find in other industries as well - to do good.
Biggest toy playsets skin#
One playset comes with more than 40 different heads featuring different skin tones and hairstyles.ĮSTRIN: Mattel, meanwhile, has also given more of their Barbies different body types, including some that come with wheelchairs and prosthetic limbs. It's also incorporated Minifigures that look more diverse. HAGENBUCH: The more senses that can be involved for any of us as consumers, the more likely we are to remember a brand that we appreciate and might facilitate our finding of that brand.įADEL: Lego includes instructions in Braille and audio for some playsets. So if we get sighted kids engaging with Braille, using it as a code, using it in fun and imaginative ways, it'll demystify Braille.ĮSTRIN: Professor Hagenbuch says incorporating touch also helps create lifelong fans. RICCOBONO: Kids love codes, right? We like to write secret messages and all sorts of things. He says Braille isn't a language it's a code. MARK RICCOBONO: The reality is that Braille, just like learning print - it's all about how it's taught.įADEL: That's the president of the National Federation of the Blind, Mark Riccobono. They're designed to help kids with visual impairments learn Braille and encourage kids with unimpaired sight to play with them, too, for a new kind of learning experience. David Hagenbuch is a professor of marketing at Messiah University in Mechanicsburg, Pa.ĭAVID HAGENBUCH: For some of them, that light bulb is just kind of going off that it doesn't have to be any kind of a concession to go after a market that is underserved.įor example, Lego now sells bricks with the little bumps arranged in Braille.
But now toy makers are coming out with products that work for more kids, including differently abled children. Toys - they haven't always been something all kids get to enjoy.
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